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About NOTW

NOTW is a Christian retail store chain, offering an alternative to the mainstream mall stores. The Christian clothing, music, jewelry and accessories reflect a clean and positive Christian lifestyle. Not Of This World (NOTW), and all about Jesus!

3 Truths About NOTW

We Preach through the NOTW Ministry 1. The Gospel is preached daily Through God's Holy Spirit, your support, and the work of NOTW, over 18,498 have come to faith in Jesus while at NOTW stores and NOTW speaking events. All glory goes to our God!
We Pray through the NOTW Ministry 2. Prayer is encouraged daily Our customer service team at are here to pray for you. Send in your prayer requests to:

or call us at (844) 648-9414.
We Serve through the NOTW Ministry 3. Your purchase supports ministry NOTW shares the gospel of Jesus Christ through speaking engagements, Bible distributions, prayer, and by spreading God's Word through Christian apparel.


To glorify God by sharing the life changing Gospel message of grace, truth and love found only in Jesus Christ through prayer, evengelism and God's written word on apparel.
"Go into all the world and preach the good news to all creation." Mark 16:15


To run a profitable & growing business that provides the finances required to preach the Gospel!
"The elders who direct the affairs of the church well are worthy of double honor, especially those whose work is preaching and teaching." 1 Timothy 5:17


Not of This World, all about Jesus. An identity set apart to save and empower lives.
"See to it that no one takes you captive through hollow and deceptive philosophy, which depends on human tradition and the basic principles of this world rather than on Christ." Colossians 2:8


"Devote yourselves to prayer, being watchful and thankful. And pray for us, too, that God may open a door for our message, so that we may proclaim the mystery of Christ, for which I am in chains. Pray that I may proclaim it clearly, as I should. Be wise in the way you act towards outsiders; make the most of every opportunity." Colossians 4:2-5


"Whatever you do, work at it with all your heart, as working for the Lord, not for men." Colossians 3:23
"Simply let your `Yes' be `Yes', and your `No', `No'; anything beyond this comes from the evil one." Matthew 5:37
Sense of Urgency
"Do you not say, "Four months more and then the harvest?" I tell you, open your eyes and look at the fields! They are ripe for harvest." John 4:35
United in Christ
"The body is a unit, though it is made up of many parts; and though all its parts are many, they form one body. So it is with Christ." Corinthians 12:12
"Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen." Ephesians 4:29
"All hard work brings a profit, but mere talk leads only to poverty." Proverbs 14:23
"Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much." Luke 16:10

Frequently Asked Questions About NOTW

Q: What is NOTW?

NOTW Christian stores offer an alternative to mainstream mall stores. The products reflect a clean and positive Christian lifestyle.

Q: How did NOTW start?

Traveling through Victorville, Aurelio and his son "JR" ran into a store called "Christian 'Head-shop" The store was oozing cool. The Lord then led them to reach the youth in malls across the country with the gospel of Jesus Christ!

Q: What happens after a person comes to Christ in a NOTW store?

We give them a free Bible that includes a letter explainig their salvation and what to do next to grow in their faith. We also refer them to a local church. And ask them to join a Bible study. Like Philip's encounter with the eunuch, we pray the Holy Spirit and and the bible will disciple them. Acts 8:26

Q: What are the positive effects of mixing fashion and faith?

Christian "Witness Wear" conveys a clean and positive lifestyle, encouraging people to share the gospel with others.

Q: Do people wear the shirts with the right message in their hearts or just for the "cool" factor?

In either case, the Lord's Word (scriptures) never returns back void.

Q: Why do NOTW stores look worldly?

While NOTW stores are relevant to youth culture, NOTW stores are bold about Christ! They are a place of evangelism, discipleship, fellowship and prayer!

Q: Does NOTW donate any profits?

NOTW donates a portion of sales to three Christian ministries that focus on mercy, discipleship and evangelism. More Info

Q: Are you making money off of teenager's need to fit in?

Our bottom line is that through God's grace and the ministry of NOTW, over 13,000 people have received eternal salvation by accepting Jesus Christ as Lord and Savior!!!!!!!

Q: Jesus knocked over the tables of the "money-changers" at the marketplace. Would He do that at NOTW?

No. The difference between NOTW and the money-changers is that they were defrauding the people by using rigged scales. At NOTW we are a business founded on biblical values with the mission of evangelising and discipling.

Q: Why are you open on the Sabbath?

Jesus taught that if someone needs help on the Sabbath, then help him. Believers are not bound by legalism but live by grace. In what other store in the mall on the weekend will a person hear the gospel other then at NOTW.

Q: Why do you mix business and faith?

It was the Greeks who separated the sacred work from the secular work (business). The Bible says to do everything as unto the Lord.

Q: Why are your prices high?

We operate in malls with very high rents. Our prices are the same if not lower than other mall stores.

Q: Why is there a focus on store sales as well as ministry?

We must pay employees, the mall, and suppliers. Without sales, the NOTW ministry cannot continue nor expand.

Q: NOTW is now sponsoring bands, can you explain how and why you are doing this?

We sponsor bands like "Seventh day Slumber" because they are bold about Jesus, preach the gospel and lead thousands to Christ at their concerts. We support other Christian bands that meet the same criteria to help them reach more people for christ.